These days, you can do anything on the move. You can bank, trade stocks, order food, watch sports and movies, and of course, communicate in a variety of ways, all from a small smartphone.
But the term ‘mobile’ is about more than just smartphones. People move around a lot, we always have. We walk, ride bikes, drive cars, take public transit, travel on airplanes and even spaceships. And now that we live in a world of perpetual connectivity, we also want to remain plugged in.
Canadian astronaut Commander Chris Hadfield is a perfect example. Hadfield became an Internet sensation while in space – it doesn’t get any more mobile than that. He was active on his Twitter account, posted a ton of pictures and videos, communicated via email and stayed updated on the world below via the Internet.
Consumers travel from their homes, to the office, to off-site meetings, to a stop at the coffee shop, then back to work for the afternoon before heading back home. That’s a lot of movement.
A consumer might visit your site on their desktop at work, read an email from you on their tablet while at a meeting, and check you out on Twitter from their smartphone at the coffee shop. It’s becoming increasingly more important for businesses to maintain a connected and consistent presence across multiple platforms.