Marketing

CITIZENS FEDERAL SAVINGS & LOAN

Oct 29,2015 Posted by to

Ohio-based Citizens Federal Savings & Loan Association (CFSL) was established in 1885 and has been around for over 124 years. The organization prides itself on providing friendly and personal services to its customers since its inception. CFSL offers a wide range of deposit accounts and lending products to individuals and businesses in the region. 
WSI Goals
Design Citizens Federal Savings & Loan’s social media (Facebook) campaign to maximize benefits keeping in mind factors like risk assessment, policy creation, internal procedures and all other issues that impact the banking and financial services.
Target Audience
Current and potential clients.
Services Provided By WSI
Designed social media strategy for the company with specific focus on building its Facebook page without violating regulation and compliance issues 
Tailored the Facebook page to maximize interaction and visibility by including essential social media features like customized cover photo 
Incorporated special “tab” on the Facebook page to promote a promotional contest designed especially for the company’s customer appreciation celebration 
Provided extensive support during the initial stages of the social media campaign in reviewing results and providing advice on enhancing strategy and posting efforts
The Results
Phenomenal fan growth of the Citizens Federal Savings & Loan Facebook fan page
Enhanced brand visibility due to Facebook posts going viral 
Exposure of company’s products and services not restricted to the local population